External Environment Analysis Essay Example for Free

External Environment Analysis Essay The Coca-Cola Company owes the success of its internal operations to its principles of corporate responsibility. The firm has incorporated an apt ethics program; this will guide their employees, and ensure them growth, achievement, and satisfaction for their jobs. In order to make this possible, The ideology of corporate responsibility is moderated and promulgated by the Public Policy and Corporate Reputation Council. The Council is comprised by a group of senior managers from each beverage and bottling company in the industry. It ascertains the risks and opportunities that each company in the industry encounters. The PPCR Council advises beverage companies in their employee management and operations. Feasible business strategies are generated in order to achieve growth and progress for beverage companies like the Coca-Cola Company (The Coca-Cola Company,2008). The firm believes there is no Coke without the presence of its prolific employees, which is the major force behind more than satisfactory results for the growth and progress of the company. Its operations are bolstered by innovative thinking, unique perspectives, and operational excellence of the workforce, which sustains profit margins of the firm as well as its image. With this in mind, the company recognizes the crucial role of its workforce plays in its worldwide operations. The Coca-Cola Company puts a premium on job satisfaction. The firm ensures that the Coca-Cola workplace is an environment where people can generate excellent input and augment their performance while enjoying what they do (The Coca-Cola Company,2008). Porter’s Five Forces Analysis Supplier Power Coca-Cola’s suppliers have been clamoring for increased prices for raw materials used in manufacturing their products. Usually, these suppliers are responsible for the prices of raw materials to increase. Suppliers have gained the notoriety of manipulating the cost of raw materials, which generates a deliberate effect on the firms part. Suppliers are more manipulative whenever the number of suppliers is low. This gives the handful of suppliers to raise the price of raw materials, which in turn leaves firms line Coca-Cola’s no further options to purchase commodities of lower cost. An international brand like Coca-Cola’s is usually responsible for improving the working conditions within their factories (Foust, 2006). The firm provides the much-needed technical assistance, which help augment the performance of both factory workers and shop floor employees. Buyer Power Buyer power is also considered the spending capacity of the consumer. In the athletic shoe industry, the buyer power is strong. This aspect simply states that the buyer or the consumer has always has a â€Å"say† on the price of particular good. Furthermore, buyer power is considered crucial due to the fact that it has a deliberate impact on the industry. However, softdrink companies like Coca-Cola’s has a discreet mutual arrangement regarding the aspect of buyer power. These intangible mutual contracts between the firm and its consumers have been apparent for quite some time now (Foust, 2006). Firms have been empowering consumers to augment their buyer power. Buyer power has a relationship with supplier power as well. A firm like Coca-Cola’s opines for the cost of raw materials it acquires from its suppliers. Buyer power is quite a delicate matter to elaborate on. The asymmetry between the buyer and the industry generates a bevy of discrepancies, which contributes to an inconsistent market condition and prevents forward integration. Barriers and Threats of Entry Perennial rival companies like PepsiCo and RC Cola are not the only ones who pose a threat for the company. Neophyte softdrink companies both domestic and international are always attempting penetrate the industry will also have a deliberate effect in the industry. The outcome will be a fluctuation in percentage of the market share of softdrink companies. Coca-Cola’s does its part through studying potential market segments to entice. Firms that tend to enter and exit a market are subjected to nominal profits (Foust, 2006). Competitive Rivalry Coca-Cola’s always strives to survive in a competitive industry through the aid of its competitive advantage. For the plethora of softdrink companies, competition always matters in order to bolster profitability. Coca-Cola’s augments their advertising and marketing strategy by its charismatic approach to its advertising. The global softdrink industry is highly competitive (Foust, 2006). The company has to compete with national and domestic retailers such as discount store chains, department stores, independent retail stores, and internet retailers that cater to a particular market segment of similar merchandise. The company has encountered stiff competition in Asian markets, which range from regional to national chains. Threat of Alternative Products Substitutes The apparent threat of alternative or substitute products is a common adversity for Coca-Cola’s. A number of softdrink companies have always attempted to overwhelm Coca-Cola’s s market share through attempts in cheaper price movements in order for consumers to consider other brands aside from Coca-Cola’s. The subject of price elasticity surfaces whenever the price change of an alternative product affects as the demand for such product. The industry where Coca-Cola’s thrives is saturated by a bevy of substitute products, which to tend to constrained the ability of these companies to make an increase in prices. The softdrink industry is always sporadic and innovative in terms of manufacturing products, which can draw consumers to purchase their products. The outcome is a letdown in sales for the Coca-Cola Company (Foust, 2006). Reference The Coca-Cola Company. (2008). Governance Ethics. Retrieved June 29, 2008, from http://www. thecoca-colacompany. com/citizenship/governance_ethics. html The Coca-Cola Company. (2008). Engagement. Retrieved June 29, 2008, from http://www. thecoca- colacompany. com/citizenship/engagement. html Foust, D. (2006). Queen of Pop. Business Week. New York: Aug 7, 2006. , Iss. 3996; pg. 44 Foust, D. Byrnes, N. Gone Flat. (2004). Business Week. New York: December 20, 2004, Issue 3913: page 76

Night :: essays research papers

Night The Halocaust, a horrible time for the world. Just as any war is. War is the single most destructive thing our world has. It can take the lives of millions of people in just a few seconds.War however may seem bad from the perspective of many people, but it is even worse from the perspective of a single person. A boy for instance, trapped between two opposing forces. Elie for example has lived through this. A boy of only 15, how much he has suffered through. During the course of the book Night it is obvious that Elie lost faith in his god. "For the first time, I felt revolt rise up in me. Why should I bless his name? The Eternal, Lord of the Universe, the All-Poerful and terrible, was silent. what had I to thank him for?" (31). This is Elie's first sign of losing faith. In his mind he wondered how a god, so great and wonderful hasn't helped out his people, But rather let them see how cruel people can be. Elie said this after he had witnessed babies sent to their doom in a pit of fire. How could he not ask his god why he hasn't done anything. A boy of 15 years old should not witness this, nor should anyone witness these acts of hatred. "Never shall I forget those flames which consumed my faith forever." (32) From that moment on, Elie had no reason to believe in God. The flames which Madame Schachter had spoke about on the train. If only they realized it sooner. God, the most important role in human civilization was going to let the slaughter of innocent people go on in his world. Many people lost faith during this time. The sight of someone being beaten infront of you, but knowing that if you help, it'll be even worse for you. Never shall I forget that nocturnal silence which deprived me, for all eternity, of the desire to live. Never shall I forget those moments which murdered my god and my soul and turned my dreams to dust. Never shall I forget these things even if I am condemmed to live as long as God Himself, forever. Never. (32) Something so powerful it could murder a once very religous boy's faith forever. He would never be able to turn back like he once did, to ask God "Why?". God lives

Linking the Balanced Scorecard to Strategy Essay

â€Å"Balanced Scorecard† is the tool for motivating and measuring business unit performance with four perspectives – financial, customer, internal business processes, and learning and growth. These days, it becomes so complicated and complex to navigate competitive environment, thus some people figured out that balanced scorecard could be used as the tool for linking multiple strategies. It contains both financial and non-financial measures. It was revealed that the measure should include both outcome measures and the performance drivers of those outcomes. It turns out that there are strategic measures for the four perspectives each. First of all, Financial performance measures define the long-run objectives of the business unit. Business units can be categorized into three different stages simply – rapid growth, sustain, and harvest. During rapid growth stage, businesses make rational amount of investments to develop and enhance new products and services. During sustain stage, they still attract investment and reinvestment, furthermore they are demanded to earn magnificent returns on their invested capital. During harvest stage, they only focus on maximizing cash flow back to the corporation rather than investment. Moreover, there are financial themes that can be linked to the strategies – revenue growth and mix, cost reduction/productivity improvement, and asset utilization/investment strategy. Secondly, in the Customer perspective, managers identify the customer and market segments. It includes customer satisfaction, customer retention, new customer acquisition, customer profitability, and market and account share in targeted segments. Customer retention defines that retaining existing customers in the segment is the way for maintaining or increasing market share in targeted segments. Customer acquisition identifies acquiring new customers as the way. Customer satisfaction is the matter of meeting customers’ needs and it is the measurement of the feedback. Customer profitability means that businesses want to measure not only the satisfaction of the customer, but also the profitability that customers can evoke. Thirdly, in Internal Business Process perspective, executives identify the critical internal processes in which the organization must excel. It enables business unit to deliver on the value propositions of customers in targeted market segments, and to satisfy shareholder expectations of excellent financial returns. On the other hand, it means there are the process that customer need turned into customer need satisfaction through innovation cycle, operations cycle, and post-sale service cycle. Fourthly, in Learning & Growth perspective, it identifies the infra-structure that the organization has to build to create long-term growth and improvement. It comes from three sources that people, systems, and organizational procedures. As I mentioned above, it has been the trend to link and mix multiple scorecard measures into a single strategy. The multiple measures on a properly constructed balanced scorecard should consist of a linked series of objectives and measures that are both consistent and mutually reinforcing. The scorecard should incorporate the complex set of cause-and-effect relationships, outcomes & performance drivers and linked to financial. Cause and effect relationships can be expressed by a sequence of if-then statements and pervade all four perspectives of balanced scoreboard. It can be described as the process â€Å"employee skills(learning & growth)→process quality/process cycle time(internal) →on-time delivery→customer loyalty(customer) →ROCE(financial)†. Outcomes and performance drivers reflect the common goals of many strategies, as well as similar structures across industries and companies. Therefore, a good balanced scoreboard should have a mix of core outcome measures and performance drivers, that’s why businesses care both outcomes and performance drivers. Even though the strategy should have to emphasize both financial and non-financial measures, in the sense of improving business unit performance, we have to consider financial measures little bit more. Ultimately, causal paths from all the measures on a scorecard should be linked to financial objectives. In conclusion, the balanced scorecard is more than a collection of financial and non-financial measurements. It is the translation of the business unit’s strategy into a linked set of measures that identify both the long-term strategic objectives, as well as the mechanisms for achieving and obtaining feedback on those objectives. This thesis could be applied on the Metro Bank case and National Insurance Company case.

Europe and the New World New Encounters - 4462 Words

Europe and the World: New Encounters, 1500-1800 On the Brink of a New World ⠝â€" By the 16th century, the Atlantic seaboard had become the center of a commercial activity that raised Portugal and Spain and later the Dutch Republic, England, and France to prominence âž ¢ the age of expansion was a crucial factor in the European transition from the agrarian economy of the MA to a commercial and industrial capitalistic system. The Motives ⠝â€" Contact w/non-Europeans remained limited until the end of the 15th century Fantastic Lands ⠝â€" Europeans had always been curious about lands outside of Europe Economic Motives ⠝â€" Although Muslim control of Central Asia cut Europe off from the countries farther east, the Mongol conquests in the 13thc†¦show more content†¦armada defeated a combined fleet of Turkish and Indian ships and began to impose a blockade on the entrance to the Red Sea to cut off the flow of spices to Egypt and the Ottoman Empire ⠝â€" Goa became the headquarters for p. operations throughout the entire region âž ¢ The p. conducted raids against Arab shippers In Search of Spices ⠝â€" In 1511, Albuquerque sailed into the harbor of Malacca on the Malay peninsula âž ¢ He thought it would help destroy the Arab spice trade and provide the pw/a way station on the route to the Moluccas, aka the Spice Islands âž ¢ Their attempted takeover of the area resulted in a struggle b/w the p and ms ⠝â€" From Malacca, the p launched expeditions further east, to China and the SI âž ¢ there they signed a treaty w/local rulers for trade âž ¢ Within a few years, the p seized control of the spice trade from ms and got profits for the p monarchy âž ¢ The p empire remained limited b/c they lacked the power, population, and desire to colonize Asian regions ⠝â€" Their success was mainly due to guns and seamanship Voyages to the New World ⠝â€" the sp attempted to reach the same destination by sailing across the Atlantic. Their resources enabled them to establish a bigger empire than the p The Voyages of Columbus ⠝â€" He felt that Asia could be reached by sailing west instead of east New Voyages ⠝â€" John Cabot explored the New England coastline under a license from Henry VIII. PedroShow MoreRelatedThe Silk Road And Its Effect On Every Aspect Of People s Lives1615 Words   |  7 Pagesdeclining in the late 14th century B.C. . Its origin dates back to the Han Dynasty where the Silk Road was used to reach out to surrounding cities and empires to develop alliances for trade. The original purpose for The Silk Road was to link China to Europe through trade and for political reasons, but later on merchants discovered that the route provided safer travel for carrying merchandise from place to place. Not long after merchants and nomads began trading, did cultural diffusion and cultural interconnectednessRead MoreThe Importance Of The Crusades788 Words   |  4 Pageshow they work to support their own empire. 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The invasion was a bloody 3 day encounter on 5 beaches that resulted in an enormous exchange between Hitler and the Allies. Because of this, it gave a rise to the power to the Allies in Europe when D-day was victorious. From 1941-1944 the Allies goal was to defeat Germany first. For many monthsRead MorePoint Of View Of Daisy Miller1060 Words   |  5 Pagesof the shortened travel time across the Atlantic Ocean in record numbers. This new postwar era of wealthy Americans could afford traveling back and forth to Europe. Americans not only became more increasingly exposed to European culture, but they also opened the eyes of many Europeans to the new fundamental ideals of the New World. One of these Americans was Henry James, and it was during his many years living in Europe that he wrote the novella Daisy Miller. Experiencing both American and EuropeanRead MoreChristopher Columbus : A Dominant Figure1366 Words   |  6 Pagesthe 15th century. It created relationships between the old world and the new world. With the exchange of animals, insects, and plants, population as well as cultures, the Columbian Exchange was created. (Boundless.com) Different kinds of resources were shared after the explorat ion of the New World, which definitely brought European countries benefits. As a result, increasing number of European colonies came to North America, trying to find new chances for lives. However, there is no doubt that sacrificeRead MoreThe European Expansion Of Europe1286 Words   |  6 PagesFor many generations, it was taught that the expansion of Europe to the Americas, (also known as the European expansion), had a huge impact on all societies of the old world. The importance of this was taught to societies all across the world, and was indeed a necessary occurrence. Up until recently, the idea was never given any real thought for the majority of people as to how, over many generations in the family and throughout the passage of time, how they precisely got where they are currentlyRead MoreAmerican Colonies : The Settling Of North America902 Words   |  4 PagesSH â€Å"American Colonies: The Settling of North America† Introduction 1. Between 1492-1776, although many people moved to the â€Å"New World†, North America lost population due to the amount of Indians dying from war and diseases and the inability of colonists to replace them. John Murrin states, â€Å"losers far outnumbered winners† in â€Å" a tragedy of such huge proportions that no one’s imagination can easily encompass it all.† This thought of a decreasing population broadens one’s perspective of history from

Recreational Drugs and Their Usage - 788 Words

The usage of drugs is a very common practice in our society nowadays. The usage of drugs can vary from medical purposes to recreational purposes. What is drugs? ‘A drug is any chemical you take that affects the way your body works.’ (Science Museum, What is a drug?, n.d.) So this does not mean that drugs can only be in the form of pill, tablet, oral solution, and injection drugs can also in the form of tobacco that contains nicotine, or drinkable substance such as coffee and tea that contains caffeine and beer that contains alcohol. (Crocq, 2003) For some people nowadays recreational drugs already become a way of life. Recreational drug is ‘a drug used without medical justification for its psychoactive effects often in the belief that occasional use of such a substance is not habit-forming or addictive.’ (Merriam Webster, recreational drug, 2013) Most of people use recreational drug in order to enchant their recreational experience. Some of recreational dru gs are illegal in most country but there is some common drugs that are universally legal such as nicotine, caffeine and alcohol (ethanol). Regretless it is legal or illegal recreational drugs can be categorize into four major category: Stimulants, Depressants, Opioids and Hallucinogens. (Castle Craig Hospital, 2013) Stimulants drugs are ‘a class of drugs that elevate mood, increase feelings of well-being, and increase energy and alertness.’ (The National Institute on Drug Abuse, Drug Facts Stimulants, 2013) This typesShow MoreRelatedThe Stigma And Usage Of Recreational Drugs1582 Words   |  7 Pagesregarding the stigma and usage of recreational drugs has shown a positive impact on the community through decrease of incarcerations and medical advancements. 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Essay on Rene Magritte Illusions Masking Reality

In the fallout of the first Great War, which had plagued European society for four long and brutal years, many were left to question the purpose of their existences. Stemming from the monstrously large number of casualties during the war, the mood left those whom survived to wonder how reason and logic could have started the conflict. For many people, a sense of alienation was stirred up who found the possibility of rejoining a society, which had not only allowed but prolonged such a catastrophe, to difficult. As society was adapting from war, so too were the artists and their respective movements. One such movement formed during the tumultuous years was reacting to the heighten fears of war called Dada. It is from the Dadaist movement in†¦show more content†¦In which he painted a white veil into his work, symbolic, perhaps, of the garment his mother was found in. While a teenager he was enrolled in Acadà ©mie des Beaux-Arts in Brussels until he found work drawing advertise ments for a wallpaper factory. By 1927 he moved to the epicenter of fine arts in Paris. There he was acquainted with the emerging movement of surrealism led by the writer, Andre Breton. After three years he returned to Brussels where he would remain until his death in 1967. According to some, Magritte lived a quiet, humble life never wishing to attract large amounts attention towards himself he tended to live unremarkably. In the developing stage of surrealism, two diametric schools of thought were beginning to form. The first, based heavily in a literary style called automatism, which held the ideas of creation free from the control of the mind. In this direction, abstraction of ordinary objects and the ideas of chance dominated. Among those whom clung to this style were Max Ernst and Andre Masson. This style thus became known as abstract surrealism. Oppositely, artists such as Salvador Dali, Yves Tanguy, and Rene Magritte would focus their art on the principles of non-sequitur and juxtapositions of ordinary objects. As well, their art took on a dreamlike quality, based in the psychoanalytical philosophy of the unconscious. Many of the surrealists found the work done by Sigmund Freud incredibly influential, especially Freud’s study

Leadership and Theory free essay sample

Kirsty and several colleagues set up a new company when they left Mr Bakes, a medium sized bakery company. Kirsty had members of her Senior Management Team which are all females, mid-twenties and with no experience in the company management. However, Kirsty made a decision to set up a new innovational company and set standard requirements for the company. After that, she perceived three main problems in the initial phase after the foundation of the factory. First of all, there is a serious financial burden forced on the Senior Management Team. Second, some fractures have appeared in the SMT’s riendship at the initial stage of establishing a market. Third, there are some negative treatments from their competitors. To sum up these three main issues, Kirsty commented on her way of seeing the company through the start-up phase. She said that she had a vision and tried to make it clear to staffs to make them going the same way towards one goal. Otherwise, she not only devoted herself to dealing with all problems that the staff had but also trusted her staffs to be fully committed to what they wanted and was open to any idea on how to make that vision come true in reality. In view of the ways of Kirsty’s leadership, it is not hard to find out the three modern leadership theories and approaches in her comments. This report will make a critical analysis of the strength and the weakness of Kirsty’s leadership for The Sandwich Factory by using the knowledge in leadership. Main Section: Leadership Theory Development On the basis of the leadership conception we can defined that â€Å"leadership is a process whereby an individual influences a group of individuals to achieve a common goal† (Northouse 2007:3). This definition emphasize on three key points ‘process’, ‘influences’, and ‘common goal’. Moreover, leadership is giving direction aligning people to the vision and helping them cope with changes. For instance, the CEO of Apple Incorporated, Steve Jobs was a leader who provided the strategic vision as the managing director to his whole company. With the development of leadership theory, some academics put forward a few methods of leadership step by step, from the original Trait Approach to the current Ethical Leadership Approach which has experienced several periods of evolution. People seek more information to answer what makes a good leader and how to be a good leader. Most of them believe that owning the ability of leadership could improve their social positions, personal cultivations of ideological morality and the quality of life. Many successful leaders are well equipped with good personal traits and comprehensive professional knowledge. In addition, they hold their opinions with persistence and bravely face new challenges and changes. In this case study, the principal theory is modern approaches of leadership. It contains path-goal theory, leader-member exchange theory and transformational versus transactional theory. Then, it will make a particular analysis on these theories in the following sections. Path –Goal Theory Path-goal theory first appeared in the leadership literature in early 1970s. It builds on behavioral and contingency approaches which are concerned with how leadership behavior can motivate the satisfaction and performance of a follower in an organizational surrounding. It emphasizes the relationship and leadership behaviors between subordinate’s characteristics and task characteristics. The main challenge of a leader in organizations is to use a leadership style that best satisfies followers’ motivational needs and to steer followers along a path to achieving the common goal, which seems attractive and increase followers confidence. House and Mitchell (1974) described four styles of leading subordinates which consist of â€Å"Directive Leadership, Supportive Leadership, Participative Leadership and Achievement-oriented Leadership†. It is used to analyze complicated relationships in an organization. The path-goal theory has several effective features. First, it explains how various leadership behaviors interact with followers and task characteristics and how to choose an appropriate leadership style to affect subordinates’ satisfactions and work performances. Second, path-goal theory is that â€Å"it attempts to integrate the motivation principles of expectancy theory into a theory of leadership† (Peter G. Northouse, 2010, p. 133). A third positive feature of path-goal theory is that it affords a very practical model. Although path-goal theory has these positive features, it also has some opposite sides. First of all, this theory is so complex and broad which includes so many different correlative conditions. Therefore, with a specific organizational context, it is so difficult to use it to ameliorate the leadership process. A second criticism of this theory is that â€Å"it does not give equal attention on all relevant aspects and the research results do not provide a full and coincident conclusion of the essential suppositions and consequences† (Evans, 1996). This may be due to the imperfection of measuring method in leadership behavior and measurement scale in work structure. What’s more, this approach attaches importance to ‘people’ factors, whether leaders or subordinates are all complex man and there are many factors to influence them. This will definitely affect the full play of the transformational leadership. The transactional leadership is different from transformational leadership which does not focus on followers’ personal development. It was put forward by Hollander in 1978. Hollander deemed that â€Å"leadership happened in a given situation, leaders and followers maintain a transaction process. Leaders by a clear task and persona’ needs to guide and motivate subordinates to complete the organization’s goals†. â€Å"Transactional leaders are influential because it is in the best interest of subordinates for them to do what the leader wants† (Kuhnert amp; Lewis, 1987). Transactional leadership could become a tool for private gains. It could be excessive emphasis on ‘bottom line’, thus become a ‘short-term behavior’, only consider the pursuit of efficiencies and the maximization of profits and ignore some long-term things. It could also make followers to fall into an immoral and irrational zone with the powerful pressures, excessive rewards and punishments. The most deadly is transactional leadership only knows to use of tangible and intangible conditions to exchange values with subordinates for getting the leadership. It is not able to give employees the significance of work. Thereby, the transactional leadership could not arouse the enthusiasm of employees or develop their creativities. On the basis of these two theories, it caused a new thinking but it is difficult to have an absolute answer about which leadership approach is better. Transformational leadership has its applicable conditions and transactional leadership also has its stage. So, with a contingent method, it should apply to a special situation. The most important thing is the balance of transformational leadership versus transactional leadership. It is about being transactional in a transformational way. The case study five points out that Kristy had protection, motivation and vision at the same time and totally trusted her subordinates. The followers accepted and enjoyed the devolution and the responsibility. Kristy is not a control freak. She made the challenge in a constructive way. Now the company has new customers every week and broke into new markets. The change never stops in The Sandwich Factory. Kristy used the transformational and transactional theory to finish the process of satisfaction between she and subordinates. She made subordinates recognize the responsibility and the signification of their tasks, and also gave high expectation to inspire them to achieve the common goal. She cared about the demand, ability and desire of followers. Otherwise, she listened, developed and guided her subordinates to grow up in challenges. Conclusion To sum up the whole report, it would appear that every leadership approach has its benefits and drawbacks. Leaders have to choose and combine some useful aspects form these leadership styles and use it to fit for the company. All of the leadership approaches enhance the prospective of company and the relationship between leaders and followers. Therefore, knowing the subordinates’ traits is the primary responsibility. Then, balancing subordinates’ demands with organizational targets is to make sure the organizational development in a straight way. Furthermore, the relationship between leaders and followers is complex and contextual. No leader could predict with any certainty how changing circumstances and events might affect the relationship with followers. The emotional connection with staffs is one of the effective ways to complete the leadership role in an organization. Not only pay attention to the business profit margins, but also concern with the subordinates’ work-life balance and well-being. The leader with high emotional intelligence could be easier to influence their staffs. Making staffs in one group and concentrate their efforts in organizational aims. In conclusion, the creator of The Sandwich Factory has her special personalities and managerial methods. She used three modern leadership theories and put them together to lead subordinates. At the end of Kitsty’s comments, she indicated that ‘change never stops’. Facing the change in interior and exterior circumstances, leaders should change their styles in a positive direction especially being true to followers which could help leaders easily get the dependence from followers.